Having provided Avagrow with maintenance work on their existing site, I was in a good position to understand the requirements and improvements needed in a new site. The site is built all-around e-commerce. Offering customers easy access to new lines, key items and easy search functionality.

The new design also offered up opportunities to grow customer purchase options and we have been able to integrate dynamic discounts across the site and kit builders to allow customers to specifically select the right equipment for their hydroponic setup.

A good understanding of content management systems and databases was key here to ensure everything went smoothly with the website upgrade. With thousands of products in the system, it was important that every step was safe and secure to ensure everyone’s data was correctly protected.

Integration of easy pay methods allows this site to offer multiple ways to purchase. From ‘click and collect’ through to ‘buy now, pay later’. The site needed to be fast, responsive and look as good on mobile as it does on a desktop.